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June 2019 - what's in this newsletter?
Learn: SEO for digitized newspapers
News: Meet Richard our Project Lead
Hello friend of Veridian,

Learn how to make your digital collection more friendly to search engines and meet our Project Lead, Richard.

Search Engine Optimization (SEO) for Digitized Newspapers
In our experience with Veridian we’ve routinely seen visitor numbers increase 20 times over once appropriate SEO is configured and the major search engines have indexed a digital collection.

There is a huge difference between optimizing a typical website to attract visitors and optimizing a digital collection.  The sheer scale of most digital collections prevent it. SEO campaigns typically target a few specific keywords and visitor personas;  but digital collections contain information about an immense range of subjects… how would you even begin to keyword optimize a large collection of digitized newspapers?

That said, there are several things that can be done to help Google better index and deliver the content of your collections in its search results.  

Read on for three steps every digital collection should implement as a minimum treatment for indexing well in Google.

Meet Richard, Veridian Project Lead
In his 16 years with Veridian (16!) Richard has developed and project managed numerous large scale digitization projects.

He holds the secrets to a well crafted digital collection. From system design and data conversion to digital image repositories and custom user interfaces, Richard is your man.

(Actually, he’s our man but you’re welcome to borrow him).

We asked Richard a few questions to learn about his favourite projects, why he's stayed at Veridian so long and what he can't live without.

Until next month, best wishes from the Veridian team - Stefan, Michael, Jeffrey, Andrew, Richard, Pei, Shane and Miriam.
 
 
 
DL Consulting Ltd., Waikato Innovation Park, 9 Melody Ln, Hamilton East, Hamilton 3216, New Zealand
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