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May 2019 - what's in this newsletter?
Learn: Marketing your digital collection
News: Veridian celebrates 10 years!
Hello friend of Veridian,

Read our tips on marketing your digital collection and help us celebrate 10 years of the Veridian name.  

Marketing your Digital Collection
If you build them, will they visit?

Libraries spend lots of time and money building digital cultural heritage collections yet all too often these rich resources dwell in Internet obscurity.

How can libraries market their collections effectively and make sure they are discovered by Google and other search engines? What can libraries do to improve the site ranking and number of visitors to their collections?

Read on to learn some tips and tricks...

Celebrating 10 years as Veridian
This month is the ten year anniversary of the Veridian Software name. We thought you might like to learn about it's origins.  

And what's with the elephant?

Of course we've been around for longer than 10 years, helping organisations around the world build their digital collections. The company was founded by our Director Stefan back in 2002.

We began by customizing Greenstone, the open source digital library software developed here in New Zealand. Stefan was one of the original designers and developers.

Soon we saw a real need in the market for a piece of presentation software to suit digital newspaper collections. We made it our mission to be the experts in presenting these large and often complex projects.

Two of our earliest customers were the National Libraries of New Zealand and Singapore (we still love working with both). To meet their requirements we used our knowledge and experience to create our very own newspaper presentation software.

But what would we call it?

After many lists, a long lunch and some beer for creative inspiration, we eventually settled on the name Veridian. It refers to a shade of green, and was chosen as a nod to the Greenstone product from which our digital library software originally sprouted.

And the elephant?

Well we are in the business of digital preservation, so important historical content and newspapers can be easily discovered and never forgotten.  

And a wise Greek once said "an elephant never forgets".

Until next month, best wishes from the Veridian team - Stefan, Michael, Jeffrey, Andrew, Richard, Pei, Shane and Miriam.
DL Consulting Ltd., Waikato Innovation Park, 1 Melody Ln, Hamilton East, Hamilton 3216, New Zealand
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